In this article, I’m excited to share my personal insights on the business competition strategy with all my valued clients, students, and wonderful followers of my blog!
Table of Contents
In the fast-paced business world, it’s easy to fall into the trap of seeing competition in business as a battle to be won.
But what if competition isn’t a battlefield?
What if it’s a mirror, a guide, and even a tool for growth?
Here’s a modern, strategic approach to thinking about competition that promotes clarity and success.
1. Compete Only with the Old You
The most essential competitor you will ever face is your past self. Growth in business starts from within. Are you better than you were last quarter? Last year? Last week?
Rethinking Competition in Business
You can use your own progress as your primary benchmark. Focusing on continuous improvement instead of rivalry fosters sustainable success and inner confidence.
Think of your own progress as your main focus and your primary benchmark! Concentrating on continuous improvement rather than competition builds lasting success and boosts self-confidence.
Rethinking Competition in Business
2. Your Competitors Are Not Your Enemies
In today’s connected world, seeing competitors as enemies is outdated thinking. Your competitors can often become your greatest allies.
You can learn from their strengths, be inspired by their ideas, and even collaborate in ways that benefit both sides. Respect your competitors, don’t fear them.
Rethinking Competition in Business
3. Competition Defines Your Position
Understanding the competitive landscape helps you discover your proper position in the market. Where do you stand? Are you leading, following, or lagging?
Without knowing your competitors, you can’t define your value. Positioning isn’t about being “better”; it’s about being precise, relevant, and different.
Rethinking Competition in Business
4. Study the Top Two in Your Industry
Always watch the top two players in your industry. They set trends, explore creativity, and determine direction.
This doesn’t mean copying them, but rather understanding their approach. What are they doing right? What are they not doing? Their success offers insight into what the market values and what it may be missing.
5. Visibility Is the New Advantage
No matter how great your product or service is, it won’t matter if people can’t find you.
Make it easier for your audience to discover you than to find your competitors. That means better SEO, smarter content, clearer messaging, and a more engaging presence.
In the digital space, convenience and visibility often beat quality.
Read more about Maximize Your Reach
6. Identify the Real Threats
You don’t have to compete against everyone. Just the one who can take money off your table, who might win the project or close the deal instead of you.
Identify who that is. Google your service or industry without using your name or your company name. Are you easy to find? If not, you’re losing silent battles.
7. Find Your Three Words
Discover a three-word phrase that accurately and generally describes what you do. It could be “personal finance coach,” “boutique interior designer,” or “freelance tech writer.”
Now search that phrase on Google. The top ten results? Those are your real competitors. These are the people you want to rank alongside, or above. This is where your competition becomes practical, not theoretical.
8. Dominate Your Niche with Intentional Content
Once you discover your three-word identity, weave it into everything you create: social media, blog posts, website headers, and even your offline materials. It will bring a delightful consistency to your brand!
Consistency creates relevance in Google’s eyes.
You’ll notice a rise in organic rankings within two to three months (sometimes more). This is the best free advertising you can ever do, because it attracts the right people in the right way.
9. Competition in Business is Growth, Not War
Business isn’t a war zone. It’s an ecosystem. Competition should drive you to refine, improve, and expand, not to destroy.
Treat competition as a teacher, not a threat. Compete wisely, position clearly, and market strategically.
10. Do Not Compete to Be The Best, Compete to Be Unique
The market doesn’t reward sameness; it rewards distinctiveness. Being the best is subjective, ever-changing, and challenging to measure.
However, being unique is memorable, niche-defining, and influential. Define your lane, then dominate it.
Conclusion (Competition in Business)
By reshaping your perspective on competition, you can create a healthier mindset and a more powerful business presence.
Competition is not about winning or beating others; it’s about evolving, standing out, and delivering meaningful value.
When you approach competition with clarity, respect, and strategic intent, it becomes a compass rather than a cage.
Focus on your unique edge, study your landscape, and be discoverable. That is how you rise, not just in rankings, but in relevance and resilience.
Simple TODO:
The task is simple: Google yourself without the company name or your name to see how difficult it is to find you; you need to rank in the top ten.
Find a three-word combination that correctly, generally speaking, describes what you do.
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Examples:
“Real estate in (region/city)”, “Online marketing course”, “mobile app developer”, “Custom Furniture Builder”, or “Freelance Graphic Designer”.
When you see the top 10 results on Google, those are the people you want to compete against, so you will know you have found the right three words and the right competitors.
Then, use those three words to seed most of the content you post, so that in a very short amount of time, two to three months in general, you will rank in the top ten organically.
That is the best free advertising you can do for your business.
These are my thoughts for now. I tried to arrange them in the best order, and I will add to them if needed.
Please let me know what you think.