Different Types of Generated Content (UGC, AGC, and More)
In today’s digital landscape, content doesn’t just come from brands.It’s created by users, employees, influencers, and even AI systems. Marketers …
In today’s digital landscape, content doesn’t just come from brands. It’s created by users, employees, influencers, and even AI systems.
Marketers often use acronyms like UGC, BGC, PGC, EGC, and AGC to describe who creates the content and how it’s used.
This quick guide breaks down what each means and how you can use them strategically.
UGC – User-Generated Content
Created by: Real users or customers Examples: Reviews, testimonials, social media posts, photos, YouTube comments
UGC is one of the most authentic forms of content because it comes directly from people who use your product or service. It builds social proof and trust, showing potential customers real experiences instead of polished marketing.
Tip: Share UGC in your marketing to humanize your brand and increase engagement.
BGC – Brand-Generated Content
Created by: The brand itself Examples: Official ads, blog posts, website copy, press releases
BGC is the foundation of any marketing strategy. It’s polished, controlled, and consistent, helping you deliver your brand’s message and visual identity clearly.
However, BGC can sometimes feel less personal; that’s where UGC, EGC, and PGC can balance it out.
PGC – Professional-Generated Content
Created by: Influencers, content creators, or industry experts (paid or unpaid) Examples: Sponsored influencer posts, collaboration videos, professional reviews
PGC sits between UGC and BGC. It has the authenticity of a personal voice, combined with the production quality of branded work. That’s why influencer marketing is so effective; it blends credibility with reach.
EGC – Employee-Generated Content
Created by: Employees of the company Examples: Behind-the-scenes photos, team stories, culture videos, LinkedIn posts
EGC adds a human face to your brand. It gives audiences a glimpse of your culture and values، building trust and strengthening your employer brand.
Tip: Encourage your team to share their experiences on LinkedIn. Authentic stories perform better than corporate announcements.
AGC – AI-Generated Content
Created by: Artificial intelligence tools Examples: AI-written articles, automated chat replies, AI-generated images or videos
AI-Generated Content (AGC) is growing rapidly thanks to tools like ChatGPT, Midjourney, and others. It’s fast, scalable, and great for brainstorming or generating bulk material — but it still needs human editing for accuracy, tone, and emotional depth.
Used wisely, AGC supports rather than replaces human creativity.
Other Related Types
Acronym
Full Form
Description
CGC
Customer-Generated Content
A subset of UGC created by paying customers.
MGC
Machine-Generated Content
Data or reports produced automatically by systems (e.g., analytics dashboards).
NGC
Network-Generated Content
Algorithmic or auto-curated content, like trending lists or recommendations.
The Content Spectrum
If you imagine all these types on a single line, it looks like this:
AI → Brand → Professionals → Employees → Users
Each type brings something unique:
Brands provide control and consistency.
Professionals add authority and reach.
Employees bring personality and culture.
Users create authenticity.
AI delivers scale and efficiency.
Modern marketing succeeds when you mix these types, combining authenticity, creativity, and scalability.
Final Thoughts
Understanding the different types of generated content helps you balance automation with authenticity.
Use BGC to tell your story, UGC to prove it, PGC and EGC to humanize it, and AGC to scale it.
The future of marketing isn’t about replacing people; it’s about harmonizing humans, professionals, and AI to tell better stories together.
